eCommerce Business & Digital Strategist
Your brand isn't broken.
Your diagnosis is.
I help D2C founders find the root cause of stalled growth — not the surface symptoms. One conversation, one clear answer.
THE PROBLEM IS ALWAYS
One level deeper
Whether you're deciding to start an ecom brand or trying to run one, you react to what's loudest: the team firefighting all day, inventory that's always wrong, processes breaking as you scale, a hundred decisions with no clear answer. So you patch each fire as it flares. Usually that's not where the problem lives. Usually it all traces back to one thing you haven't spotted yet.
Fixing a symptom doesn't fix the business. Finding the root cause does.
FRAMEWORK
Three lenses. One discipline
1
The Root Audit
find what's actually broken, not what looks broken.
2
The Reality Check
Should this brand exist, and will people pay?
3
The Founder's Blind Spot
The call you keep defending that's holding you back.
WHO I WORK WITH
Founders and teams who want to stop patching problems and actually fix what's causing them.
"Rohan found the major reporting issue in our system. The data that our entire team had missed for over 6 months."
Founder, DTC Fashion Brand
"Clear, honest, no jargon. He told us what was actually wrong — not what we wanted to hear. Exactly what we needed."
Co-Founder, DTC Skin Care Brand
"He is our go to guy for every day ops issues to monthly audit of our entire ecosystem"
Director, DTC F&B Brand
Ready to find out what's actually wrong?
Send me a problem, a challenge, or any question about your business, and I'll answer it. Your name and your brand stay between us.